Eye wish you were here …

London, July 2008

The London Eye brings a postcard perfect ‘City Seaside’ to London’s South Bank.

The London Eye brings the seaside to the city, with its very own City Seaside this summer. Equipped with deckchairs, sandcastles and seaside games that everyone can enjoy, City Seaside really is a ‘postcard perfect’ location this summer.

Visitors will find the London Eye landscape full of summer treats, with a sandcastle sculptured in the base of the wheel and traditional British games such as quoits, giant Jenga and giant Connect 4 to challenge family and friends alike. Guests will be able to pose to their heart’s content with a traditional beach peep board, or lounge on deckchairs on the landscape whilst soaking up the summer sun and enjoy ice creams and seaside rock whilst watching the world go by.

Visitors on Saturdays will also be able to enjoy entertainment from a troupe of skilled street performers who will entertain the crowd with seaside themed antics involving synchronised swimmers, sticks of rock and missing suitcases!

To celebrate the arrival of summer, the London Eye will be offering visitors Britain’s most loved summer beverage at Britain’s most iconic landmark. To end that perfect British summer’s day at the seaside, visitors can enjoy a glass of Pimm’s on board the London Eye, whilst taking in the breathtaking city landscape. Pimm’s and Lemonade flights are available until 7 September.